Situation

At Nobl Health, the marketing team was focused on expanding brand visibility and client engagement in a competitive healthcare tech space. The company aimed to increase webinar attendance, generate qualified leads, and build trust with hospital decision-makers.

Issue 1: Nobl Health operated in a crowded healthcare tech market, making it difficult to stand out among larger, more established competitors.

Issue 2: Reaching and resonating with hospital executives required a more strategic, value-driven approach to marketing and outreach.

Issue 3: Webinars were not consistently drawing target audiences, limiting lead generation and return on investment from marketing efforts.

Tasks

Develop and execute content strategies (blogs, email newsletters, and LinkedIn) to strengthen brand awareness and positioning in the healthcare tech space

Create targeted messaging and marketing materials that speak to the specific needs and goals of hospital executives and healthcare leaders

Plan and promote webinars using multi-channel outreach including email, LinkedIn, and partnerships existing clients

Conduct competitive analysis to identify market gaps and position Nobl Health’s unique value proposition more clearly in digital campaigns

Action

Create and distribute monthly email newsletters and blog content to targeting current and potential healthcare clients to increase brand visibility.

Customize outreach content to resonate with decision-makers and increase perceived value of attending webinars.

Collaborate with Producers to develop and deliver 15+ webinars tailored to hospital leadership, addressing current healthcare challenges and operational pain points.

Conducte market research to track industry trends, identify client pain points, and analyze competitor positioning.

Engage the audience by writing and scheduling MailChimp blogs and LinkedIn posts

Result

Achieved a 34% open rate from existing clients and a 22% open rate from prospects through email newsletters via Mailchimp

Drove attendance of 60–113 hospital executives and department heads per webinar through coordinated LinkedIn content and outreach campaigns

Contributed to the acquisition of 2 new hospital systems (30 hospitals total) by identifiying market gaps increasing brand visibility, driving engagement, and positioning Nobl Health as a leader in the healthcare tech space